Medical device marketing
First iPhone application for medicine
I receive a lot of announcements of new medical products through various trade journals and email alerts. I read most of them, just to see what’s coming out of product pipelines of various medical products companies. Since I’m more of a technology person, I enjoy innovative devices that fill a need in the market. As I’ve said before, I think it’s critical that medical device and equipment companies bring products to the market that improve user ergonomics, reduce errors, and are easy-to-use. Read More...
The cost of medical woo
Apr/15/09 22:45 Filed in: Pseudoscience | Pharmaceuticals | Quackery | Vaccines | Evidence based medicine
My blog entries wander between three broad topics: medical woo (pseudoscience, science denialism, vaccine denialism, and alternative medicine), market opportunities for medical products and healthcare policy. And one discussion about my beloved Syracuse Orange. My three broad interests in the medical arena are interrelated in such a fashion that medical companies (both pharmaceutical and medical devices) need to prepare strategic plans that maximize their success despite some difficult market forces.
First, let’s talk about the whole area of medical woo. The anti-vaccine movement (which I will continue to label as vaccine denialism), if it continues to gain traction in social consciousness, will require more investment in studies that continue to confirm that there is no link between vaccines and autism (OK, yes the proper scientific method would force me to say that there is a possibility that a link could be found, but after 100’s of clinical papers, I’m firmly on the side that this issue has been decided). If this movement becomes problematic, we might be dealing with infectious disease epidemics unseen in a generation. Can hospitals and clinics deal with these diseases? How large are the infectious disease wards in hospitals? How many infectious disease specialists are there? And what kinds of medical products will need to be available to treat these diseases? Read More...
First, let’s talk about the whole area of medical woo. The anti-vaccine movement (which I will continue to label as vaccine denialism), if it continues to gain traction in social consciousness, will require more investment in studies that continue to confirm that there is no link between vaccines and autism (OK, yes the proper scientific method would force me to say that there is a possibility that a link could be found, but after 100’s of clinical papers, I’m firmly on the side that this issue has been decided). If this movement becomes problematic, we might be dealing with infectious disease epidemics unseen in a generation. Can hospitals and clinics deal with these diseases? How large are the infectious disease wards in hospitals? How many infectious disease specialists are there? And what kinds of medical products will need to be available to treat these diseases? Read More...